Rilastil is currently the #1 dermatological skincare brand in Italy; whereas in Lithuania, the brand is only widely known in and around Vilnius. Continuing the campaigns with our client Siromedpharma, we sought to increase the brand awareness and boost sales.

We developed a new creative concept. The integrated one-month marketing campaign included communication and ads on social media (Facebook and Instagram), as well as banner ads on the Digital Matter network, digital outdoor ads on the JCDecaux display network in the city of Vilnius, and articles on the Delfi news site.

Objective

To increase awareness of the Rilastil brand among the target audience, position Rilastil as one of the best ways to invest into high-quality skincare and to boost the sales figures of the Aqua product line.

Results

• The total reach of the social media campaign content (including a traffic campaign, dark and organic posts, videos, etc.) in the first phase reached 198,207. The second phase of the campaign then reached 84,144 users, while generating more than 1.5 thousand clicks that led to the Eurovaistinė website.
• A total of 682,850 displays and 6,670 clicks on banner ads were generated on the Digital Matter network.
• During the pre-defined campaign period, the ad was displayed a total of 160,583 times on 17 different screens. These screens were located in strategically important venues in Vilnius (Ozas and Panorama shopping centres, Halės Market, Bronius Laurinavičius Square, etc.).
• Rilastil’s own data also confirmed the growth in the sales figures of the promoted Aqua product line in Lithuania’s three largest cities.

Interesting facts

~300,000
Users reached during the 2 phases of the campaign

>>8,000
Clicks generated in total