Outokumpu is a global leader in stainless steel based in Finland with a global business service center in Vilnius, which was seeking to attract talent in Lithuania’s market.

Objective

To start building the brand image of Outokumpu in the Lithuanian market and increase the brand awareness.

Results

• Over a period of 6 months, 3 articles were published on the news sites delfi.lt and vz.lt, attracting the interest of some 15,000 readers.
• There were 3 branding photoshoots.
• New templates and visuals were developed for the company’s job ads.
• A video of the company CEO was shot.
• An integration at KTU Career Days was prepared, including everything from graphic design solutions for the stand to gifts for the potential employees.
• Google Trends indicates a 130% increase in searches with “Outokumpu” as the keyword in the last 12 months.

Interesting facts

Readers showed an interest in articles on Outokumpu posted on internet news sites.

130 %
130% Increase in searches with “Outokumpu” as the keyword in the last 12 months