Trainings

How do you measure communication? That’s the most frequently asked question from our clients.

The answer is quite simple. A brand’s journey to its audience should begin step by step: assess the competitive landscape, understand consumer needs, identify your brand’s strengths and weaknesses, segment your audience, be innovative yet practical — and base everything on research. Just like in baking, communication follows a recipe: if you stick to it, your cake turns out just right. But if you throw things in “by feel,” you might end up with muffins — though the question is, what will they taste like?

Easier said than done? Not necessarily. If you’re lacking knowledge about communication trends, the role of leadership in communications, research-based strategies, or digital communication specifics — we invite you to join our customized training sessions.

How does our training work?

You reach out to us, we assess your request, and come back to you with a tailored training proposal based on your specific needs.
We don’t offer one-size-fits-all trainings — because each of you is different.

  • A communication strategy based on research
  • Communication and research trends
  • Managerial communication: what, when, how and why to communicate to the team.

Who is it for:

For marketing, communication, HR, product, or customer experience specialists, company leaders, business professionals interested in research, public sector employees, and anyone looking to communicate effectively by understanding their audiences, clients, or teams — saving both time and costs.

The training is led by:

Berta Čaikauskaitė

Communication expert, Head of Berta&Agency. Her insights and work are shaped by her experience in building a business, years spent in a large corporation where she oversaw both internal and external communications, and a decade-long career in Lithuania’s diplomatic service.

She crafts her talks through a communication-focused lens, always aiming to make them as practical as possible. For Berta, it’s essential that the audience can apply the advice in their everyday work.

Dovilė Končak

A market research expert with over 15 years of leadership experience at an international market and social research company across the Scandinavian and Baltic markets. Throughout her career, she has gained exceptional expertise in analyzing consumer behavior, advising businesses in the Baltics and Scandinavia, and helping organizations make data-driven decisions. She is also an active mentor, lecturer, and business strategy consultant.

In her training sessions, Dovilė combines practical application of research with engaging examples and actionable advice, ensuring that each methodological element is not only clear and interesting but also directly applicable to participants’ daily work.