The centenary of Žemaitijos pienas is a major and meaningful celebration—one that called for more than just standard digital communication. Together with AB Žemaitijos pienas, we decided that the occasion deserved more: more emotion, more color, more flavor.

One way we marked the anniversary was by turning the day pink instead of red and swapping a slice of cake for a bowl of pink soup. The Vilnius Pink Soup Festival turned into a spectacular event, spreading the šaltibarščiai craze not only across Lithuania but even to neighboring countries.

AB Žemaitijos pienas, known for its broad range of dairy products, proudly presented its special kefir made specifically for cold beet soup, which became a direct connection between the brand and the festival. But the offering didn’t stop there—alongside the classic kefir, the brand showcased a variety of flavored kefir smoothies.

On the morning of the festival, Žemaitijos pienas stand invited passersby to taste the smoothies and vote for their favorite summer flavor. As the tastings gained momentum, popular host Jonas Nainys got involved—engaging people in games and prize giveaways. Later, he officially announced that mango had won the title of summer’s tastiest flavor.

The fun, games, and prize distribution were streamed live on AB Žemaitijos pienas Facebook page. And for those who didn’t manage to taste the smoothies, the brand offered a chance to capture the moment with a photo souvenir at the instant photo booth.