Throughout 2024, AB Žemaitijos pienas celebrated its centenary, taking pride in long-standing traditions passed down from generation to generation, as well as in innovation. Marking this special milestone, AB Žemaitijos pienas reaffirmed its commitment to nurturing quality and craftsmanship—refining its original recipes while bridging the past with the future.

The company’s core values naturally set the tone for the centennial campaign slogan – “From Generation to Generation!”. The slogan became the guiding line and voice of the campaign and the brand itself.

A centenary is a truly special anniversary—one that calls for much more than a cake with a hundred candles. For this occasion, we crafted a truly exceptional celebration. Our task encompassed the creation and execution of the entire centennial campaign concept and slogan.

Partners: Epicshot.