The aim of this campaign was to spread the word about the latest series of “Electrolux Well Q6/Q7/Q8” cordless vacuum cleaners in Lithuania and highlight their design, functionality, and convenience advantages. 

We also had the ambitious goal of making these “Electrolux” cordless vacuum cleaners the best-selling in their category. During the campaign, we selected 74 influencers in Lithuania to collaborate with, allowing us to reach different target audiences, from families and trend followers to interior designers, car enthusiasts, and pet owners.  

After testing the new “Electrolux Well Q6/Q7/Q8” cordless vacuum cleaners, the influencers participating in the campaign shared their experiences with their followers on their personal Facebook and Instagram accounts from February to May. They talked about the features they liked most and the advantages of these cordless vacuum cleaners in everyday situations. The campaign was implemented across all Baltic countries.