We helped our pro bono agency partner, the Lithuanian Human Rights Center (LHRC), which has been operating in the country for almost two decades, to refresh its visual identity. Together, we refined the idea that we are surrounded by an environment that encompasses all of our beliefs, ideals, and dreams, but when we meet another person, these environments do not necessarily have to clash. 

On the contrary, they can merge and thus bring out the best in each other, just as the Lithuanian Human Rights Center seeks to promote tolerance and foster respect for diversity. It is precisely this symbolic idea that is embodied in the new logo and visual identity of the Lithuanian Human Rights Center. 

The old logo of the Lithuanian Human Rights Center was created in 2014, so the main task of this project was to breathe new life into the logo and create a distinctive visual identity that reflects the core values of the LHRC. In implementing the identity update, efforts were made to maintain close synergy between the foundation of human rights philosophy and its visual expression.