Online shopping has become an integral part of daily life for many. A survey conducted in January 2023 revealed that clothing and footwear rank as the second most popular online shopping category among Lithuanians (44%), just behind electronics (54%).

In an effort to simplify the decision-making process when purchasing clothing items online—and to get even closer to its audience—international parcel delivery company Venipak partnered with Irina Sinė, fashion editor of a popular fashion magazine and founder of the clothing brand Not from Paris.

The result of this collaboration was a limited-edition fashion merch line, blending the creative identity of both the brand and the style-conscious creator.
Our team was tasked with ensuring the seamless execution of the partnership and amplifying its impact through public communication.