Rilastil, a long-standing Italian skincare brand approved by dermatologists, remains relatively underrecognized and undiscovered by Lithuanian consumers.

This campaign aimed not only to introduce the brand to a targeted Lithuanian audience, but also to drive sales of Rilastil products during the holiday season—both online and in physical retail stores.

Over the course of a 2-month integrated marketing campaign, we set out to:
– Increase brand awareness among the target demographic
– Position Rilastil as a premium skincare investment
– Boost sales of the Aqua and Hydrotenseur product lines