For generations, Lithuanians have cherished the tradition of baking dark sourdough bread. Today, that tradition returns in a much more modern form—the latest creation from Fazer Lietuva’s bakery: the RAUGO bread range, inviting people to rediscover the joy of bread through its softness and freshness, setting a new standard for everyday indulgence.

The new RAUGO breads are distinctive products that embody Fazer Lietuva’s experience and craftsmanship. The use of natural sourdough gives the bread exceptional freshness and flavor, while its surprisingly soft texture reflects the care and attention behind its creation. This is bread that connects the past with the present—ensuring that every bite offers value not only emotionally but also nutritionally. The bread contains less sugar and is an excellent source of protein and fiber.

To introduce this new product and increase awareness, Fazer Lietuva launched an influencer marketing campaign in the spring. The goal was to highlight the bread’s benefits and reach a wider audience. Selected food influencers were chosen to help spread the word, receiving curated RAUGO bread packages as part of the collaboration.