In October, during Breast Cancer Awareness Month, Berta&Agency ensured the integration of its client – the BENU pharmacy chain – into the PINK RUN with BENU event in Kaunas.
Project activities
A playful visual concept was created to encourage women to get screened
Influencers were involved in the communication campaign
Branded giveaway materials were prepared for the integration: sustainable pinwheels for children and self-examination flyers for women
Full coordination of technical setup, on-site activities, and activation area was ensured
A partnership with Kaunas Clinics was coordinated. During the event, an oncologist-chemotherapist gave a live demonstration to participants on how to perform breast self-examinations
