Wearing hearing aids is still stigmatized in society.
In partnership with Audiomedika Hearing Center, a summer-long campaign was launched across five major Lithuanian cities and national media to raise awareness and encourage a shift in perception.

The core message?
“People notice hearing loss faster than a hearing aid.”

The campaign highlighted that modern hearing aids are nearly invisible, yet they significantly improve quality of life. The goal was to promote understanding, reduce stigma, and empower individuals to seek the support they need without hesitation.