One of the core business areas of JUNG Vilnius is smart home systems. A decade ago, the company was among the first in Lithuania to introduce intelligent solutions previously seen only in movies—such as voice-, motion-, and app-controlled home functions. At the time, it was difficult for consumers to fully grasp what smart living truly meant.

This intangible nature of the product posed a major challenge in the sales process. To solve this, JUNG Showroom was opened in 2021 in Vilnius—the first smart home experience center of its kind in Eastern Europe. With just a single visit, people could physically experience what it means to live smart and explore the full range of JUNG products in person.

The goal of this campaign was to raise awareness of the JUNG Showroom and drive foot traffic to the space. Through relatable, real-life scenarios, the campaign aimed to demonstrate the practical benefits of smart home technologies, educate the audience, and reinforce JUNG Vilnius as the market leader and expert in the smart home systems category.