Devoteam Lietuva, a cloud technology company formerly known as Claudeon, became part of the French IT group Devoteam—with over 10,000 employees—in the summer of 2022.

The goal of this small-scale digital campaign was to increase brand awareness of the Devoteam Lietuva name among its target audience in the local market.

To achieve this, the campaign focused on video-based communication, aiming to capture the attention of IT students and potential employees in Vilnius and Kaunas. The campaign was designed to strengthen Devoteam’s image as an attractive employer, using a visually engaging video ad distributed across Facebook, Instagram, and YouTube.

Video production partner: Epicshot