In July 2022, Swedish company Electrolux celebrated 30 years of operations in Lithuania. To mark this milestone, the internationally recognized brand launched an integrated communication campaign, expressing gratitude to its loyal Lithuanian customers and celebrating the company’s continued growth in the region.

Planned and executed by the Berta&Agency team, the campaign not only reached a broad audience and symbolically marked this important anniversary, but also significantly boosted brand awareness for Electrolux in the Lithuanian market.

The campaign aimed to widely communicate Electrolux’s 30-year journey in Lithuania, highlighting how the brand and its product range have evolved over the decades. It also showcased the latest innovations and appliances, while reinforcing the brand’s appreciation by rewarding loyal customers with special product giveaways.