“Švyturys-Utenos beer”, the leader in the country’s beverage industry, has been actively supporting basketball and other sports for more than 20 years, allocating over €8 million to this cause. The country’s largest brewer, with a long tradition of supporting sports, has not suspended its partnerships even during the global pandemic crisis – financial support for sports has become an integral part of the company’s activities.  

This was demonstrated by a public opinion poll initiated by the “Berta&Agency” team, in which “Švyturys” was spontaneously named the biggest sports sponsor in Lithuania. The results of the survey provided a solid foundation for the implementation of a content marketing project highlighting the role of sports sponsorship.