Biovela STIX is a popular snack brand that has been encouraging adventure-filled summers for several years now.
Together with Berta&Agency, a 3-month summer campaign for Biovela STIX was launched on social media, which also included sponsorship of the Lithuanian national basketball team. The campaign was carried out in three distinct phases:
Phase One: Social media content focused on launching the new season’s Biovela STIX TV commercial, featuring an eagle as the central character, and introducing limited edition flavors.
Phase Two: The campaign continued with the promotion of the Biovela STIX Summer Lottery, inviting consumers to engage and win.
Phase Three: Communication efforts were aligned with Biovela STIX’s sponsorship of the Lithuanian national basketball team, strengthening brand visibility during the European Basketball Championship.
The campaign also included TV commercial production, executed by EpicShot.
