Spring and summer are the peak seasons for home renovations—not only because of favorable conditions for construction work, but also because holidays offer the perfect opportunity to return to a refreshed home.

Our client, a supplier of high-quality sanitary equipment, wanted to encourage customers to document their bathroom renovation journeys by submitting private, non-public “before and after” photos. As an incentive, buyers who registered their Geberit product receipts had the opportunity to receive cashback.

Our task was to increase awareness of the cashback offer and drive traffic to the campaign landing page, helping to ensure both visibility and engagement.