Today, sustainability is no longer just about how a garment reaches our wardrobe — it’s also about how we care for it once it’s there. Advanced technologies and innovative home appliances make it easier to extend the life of our clothing, which lies at the heart of a sustainable lifestyle. Yet every fabric requires individual attention. While technology takes care of the technical process, our responsibility is to trust it and choose the right care solution for each specific fabric.

Inspired by this idea, together with our client — home appliance manufacturer AEG — we created a series of video episodes and articles. In them, AEG brand ambassador and fashion designer Agnė Gilytė, alongside AEG appliance expert Ignas Bernotas, invites people in Lithuania to rethink clothing care not only more sustainably, but also more smartly — so we can enjoy our wardrobes as if wearing them for the first time, every time.