WEB Projektų nuotraukos aeg
WEB Projektų nuotraukos aeg2
Client:
Electrolux

AEG and Deivydas Praspaliauskas spice project

A sales promotion campaign invited Lithuanian consumers to purchase an AEG brand steam oven or combination cooktop, and receive a special gift that celebrated the partnership between AEG and chef Deivydas Praspaliauskas.

The gift set included:

  • AEG x D. Praspaliauskas signature spice collection

  • The chef’s authored cookbook

Berta&Agency was tasked with ensuring that the spices crafted by D. Praspaliauskas were branded to reflect the AEG identity and would symbolically represent the collaborative spirit of the partnership between the two parties.

Project activities
  • Developed the gift set concept and visual idea for the signature spice collection
  • Designed spice packaging (boxes, jar labels, and printed leaflets) in line with AEG brand aesthetics
  • Created creative spice descriptions used in both the printed leaflet and on the campaign landing page
  • Wrote campaign and product introduction copy for the dedicated campaign landing page
  • Organized a photoshoot of the spices and the full AEG gift set; visuals were used across AEG banners and the campaign website

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